MediaTek-based smartphones reached 47% of the total market, while Qualcomm’s share fell to 25%, followed by UNISOC with 15%.

Smartphone sales in India fell to a three-year low of 43 million units between July and September 2022, research firm International Data Corporation said on Monday.

With 16 million units sold, 5G smartphones accounted for 36% of all smartphones in the baseline quarter, with the average selling price dropping slightly to $393 from $377 (around Rs. 30,600) in the prior quarter. above (about 32,000 rupees). . raised. . Quarter of the previous year.

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India’s smartphone market recorded 43 million units from July to September 2022, down 10% from last year. Despite the early start of the Diwali holiday, this is the lowest delivery in the third quarter of 2019. International Data Corporation’s (IDC) quarterly Global Mobile Tracker report said in a report that “the increase in device demand and prices have affected holiday shopping.”

The December 2022 quarter will be subdued due to rising inventories and a cyclical contraction in demand after the holiday season, with annual shipments in 2022 expected to fall 8-9%, said Navkander Singh, vice-president Chairman of the IDC Device Research Group. affects about 150 million people. Chadha said he would.

The main challenges for 2023 are the impact of inflation on consumer demand, rising device prices, and the slow migration from mobile to smartphones. However, the migration of users from 4G smartphones to 5G smartphones will drive market growth in 2023, especially in 2023. Singh said: This is a high level.

According to the report, the online channel ranked first with a 58% share despite a steady increase from last year, with 25 million devices shipped in September 2022.

Multiple eTailer sales cycles (Big Billion Day on Flipkart and Big Amazon India Festival) have been supported by preferential platform-based pricing, online exclusivity, offers, and discounts. Across all online channel activity, offline deliveries were down 20% year over year. Every year, it struggles to create demand by competing against aggressive online games, the report says.

MediaTek-based smartphones reached 47% of the total market, while Qualcomm’s share fell to 25%, followed by UNISOC with 15%.

Xiaomi led the smartphone market with a 21.2% share during the quarter, while Apple led the premium segment with a 63% share.

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Samsung was again in second place with an 18.5% share. It is followed by Vivo (14.6%), Realme (14.2%), and Oppo (12.5%).

“The sub-$300 segment is left in the dust, down 15% from the prior year. Apple leads with 63%, Samsung with 22%, and OnePlus with 9%,” the report said.

According to IDC, India’s smartphone market fell 10 percent year-on-year in the third quarter of 2022, posting the weakest third-quarter sales since 2019.

India, November 14, 2022 – India’s smartphone market is expected to sell 43 million devices in the third quarter of 2022 (July-September), up 10% year-on-year. three months). Less than last year, this is the weakest shipment in the third quarter of 2019, even though Diwali celebrations have started early. Weak demand and rising consumer electronics prices have weighed on holiday sales.

Despite efforts by retailers to adjust prices, channel plans, and layoff records, high retail prices remain a problem. Overall, ASP reached an all-time high of $226, up 15% year over year and 6% in the third quarter. Upasana Joshi, director of product research at IDC India, says

Main features of 3Q22:

• 58% of the total market is on the Internet and more than 25 million devices are sold annually. Some online shopping events (Flipkart’s Big Billion Day and Amazon’s Big Indian Festival) come with substantial discounts, online promotions, and discounts. Of the total online activity, direct shipments were down 20% from last year due to difficulty in meeting demand in the face of competition from online sports.

• In the third quarter of 2022, 5G will cover 36% of all smartphones, up to 16 million devices. From Q1 2020 to Q3 2022, 67 million 5G smartphones were delivered out of India. ASP for 5G smartphones increased from $509 in Q1 2020 to $393 in Q3 2022.

• MediaTek’s mobile phones account for 47% of the total market, while Qualcomm’s share has dropped to 25%, followed by UNISOC with 15%.

• The sub-$300 segment was the worst performer, down 15% year-on-year. The fastest growth is seen in the $500 specialty segment with 64% annual revenue and 8% market share. Apple has 63 percent of the shares, followed by Samsung (22 percent) and OnePlus (9 percent).

Smartphone production in India fell by 10% in the third quarter. Drop in shipments from Xiaomi and Vivo: survey

Weak demand and lower prices for devices led to the lowest shipments since 2019 in the third quarter.

India’s smartphone market sold 43 million units in the third quarter (July-September) this year, down 10% from the same period last year, according to a report on Monday.

Xiaomi maintains its lead, but shipments have fallen compared to last year (-18%). According to International Data Corp’s quarterly global mobile tracker. (IDC), Samsung was in second place with steady shipments of 8 million units, while Vivo dropped to third with a 20% year-over-year sales decline.

Realme dropped to fourth with an 18% drop in shipments compared to last year, while OPPO rose 6% to take fifth place.

The sub-$300 segment did the worst, with shipments down 15% from last year, according to the report. The $500 premium segment is the fastest growing segment with 64% year-over-year growth and 8% share.

Apple leads the premium segment with a 63% market share, followed by Samsung (22%) and OnePlus (9%).

Despite the start of the Lunar New Year holiday, the third quarter of 2019 was the weakest since 2019. The report said weak demand and device prices led to a drop in holiday purchases.

Mass inventory in the sales funnel continues to annoy vendors. Overall, the average selling price (ASP) hit an all-time high of $226, up 15% year over year and up 6% from Q1.

According to Navkander Singh, vice president of device research at IDC, it is expected to close in the fourth quarter of 2022 due to post-holiday storage and lower demand.

By 2022, shipments are expected to fall 8-9% year-on-year to around 150 million units. The main challenges in 2023 will be the impact of inflation on consumer demand, rising device costs, and the slow transition from mobile to the smartphone.

Singh added, migrating users from 4G smartphones to 5G smartphones will drive market growth in 2023, especially in the mid-range and high-end segments.

Online channels accounted for a record 58% of sales, boosted by seasonal sales at e-commerce festivals such as Flipkart’s Big Billion Days and Amazon’s Big India Festival. However, offline shipments were down 20% from last year as stiff competition from online games struggled to generate demand, according to the report.

5G will reach 16 million devices in Q3 2022. This represents 36% of all smartphones. India shipped 67 million 5G smartphones from Q1 2020 to Q3 2020. ASP of 5G smartphones increased from $509 in Q1 2020 to $393 in Q3 2022.